Keywords to listen for: Finding supply chain opportunities

In every customer conversation, there’s an art to listening—not just to what your executive champions are saying but to the underlying challenges, needs, and goals driving their decisions. As an EA, you’re perfectly positioned to uncover opportunities for ketteQ + Salesforce adaptive supply chain planning solutions by listening to keywords and phrases and the challenges your prospects mention.phrases and challenges mentioned by your prospects.

Why does this matter? Because ketteQ is uniquely built on Salesforce, it integrates seamlessly into the Salesforce ecosystem to deliver unparalleled value to supply chain organizations. Identifying the right opportunities early can not only enhance your deal pipeline but also strengthen your position as a trusted advisor. is uniquely built on Salesforce, integrating seamlessly into the Salesforce ecosystem to deliver unparalleled value to supply chain organizations. Identifying the right opportunities early can not only enhance your deal pipeline but also strengthen your position as a trusted advisor.

Keywords and What They Signal

Below is a list of keywords that indicate potential opportunities for you to introduce ketteQ + Salesforce to your account. Listen for these during conversations with your account champions:

"Planning gaps" or "lack of visibility"

• What it means: The organization struggles with limited insight into inventory, demand, or supply chain disruptions, making it difficult to make informed decisions.

• Why ketteQ: ketteQ’s real-time visibility tools bridge these gaps, integrating seamlessly with Salesforce to provide a unified view of supply chain data.

"Rigid systems" or "legacy tools"

• What it means: Existing supply chain planning systems are inflexible, slow, and not equipped to handle modern supply chain complexities.

• Why ketteQ: With the PolymatiQ™ solver, ketteQ offers an adaptive planning solution that evolves dynamically with changing conditions, addressing the shortcomings of legacy systems

"Missed forecasts" or "demand fluctuations"

• What it means: Forecasting accuracy is poor, leading to overstocking, understocking, or missed revenue targets.

• Why ketteQ: ketteQ’s AI-driven demand planning tools leverage predictive analytics to improve forecast accuracy and enable proactive decision-making.

"Siloed departments" or "collaboration challenges"

• What it means: Departments like sales, operations, and supply chain operate independently, leading to misalignment and inefficiencies.

• Why ketteQ: Built on Salesforce, ketteQ fosters collaboration by uniting sales and operations on a common platform, driving alignment and operational excellence.

"Implementation timelines" or "quick ROI"

• What it means: The executive is concerned about long implementation timelines and wants to see value quickly.

• Why ketteQ: ketteQ implements in 3-6 months, delivering rapid time-to-value compared to the 12-36 months typical for legacy systems.

"External disruptions" or "supply chain risks"

• What it means: Market volatility, geopolitical tensions, or labor strikes are impacting the company’s supply chain.

• Why ketteQ: Adaptive planning powered by PolymatiQ helps companies proactively model and mitigate risks, ensuring resilience and operational continuity.

"Customer satisfaction" or "on-time delivery"

• What it means: Late deliveries or unmet customer expectations are recurring issues that affect customer satisfaction.

• Why ketteQ: ketteQ optimizes supply chain responsiveness, ensuring the right products are delivered on time every time.

Why Listening Matters

These keywords are more than just pain points—they are opportunities for you to introduce ketteQ + Salesforce solution to your account. By actively listening, you can identify quick win opportunities and then connect with a ketteQ supply chain expert to pursue the opportunity.xpert  to purse the opportunity.

‍Tips for Spotting Opportunities:

• Ask the right questions: Probe into supply chain challenges with open-ended questions like, “What’s your biggest planning challenge?”

• Dig deeper: When keywords arise, follow up to uncover the root causes and quantify the impact of these challenges.

• Connect the dots: Frame ketteQ as a natural extension of their Salesforce investment, emphasizing how it accelerates ROI and enhances user adoption.

Every conversation with your account’s executive champions is a chance to uncover how ketteQ can revolutionize its supply chain operations. By actively listening for the right keywords and connecting them to ketteQ’s value proposition, you’ll not only help solve their biggest challenges but also solidify your role as a trusted advisor who delivers solutions that drive results. value proposition, you’ll not only help solve their biggest challenges but also solidify your role as a trusted advisor who delivers solutions that drive results.

Let’s empower organizations to plan for every possibility with Salesforce and ketteQ. Listen closely, act strategically, and watch opportunities unfold.  

Get started by connecting with a ketteQ supply chain planning