Targeting the right account for quick supply chain wins

As you know all too well, your success depends on targeting the right accounts. With companies now prioritizing supply chain software investments even above CRM, your customers face growing challenges and need AI-powered supply chain planning solutions to unlock financial and operational value. ketteQ + Salesforce delivers adaptive supply chain planning that drives agility, smarter decisions, and quick time to value—all at the lowest TCO.

Wondering which accounts to prioritize? By focusing on ketteQ’s ideal customer profile (ICP) aligned accounts, you’ll quickly identify opportunities for the ketteQ + Salesforce solution.

Understanding ketteQ’s Ideal Customer Profile

ketteQ specializes in adaptive supply chain planning solutions tailored for organizations that demand real-time insights, advanced scenario planning, and better operational execution. ketteQ’s ICP includes businesses in industries where supply chain complexity is high, margins are critical, and responsiveness is essential.

Target Industries for KetteQ Solutions:

• Consumer Packaged Goods (CPG)

• Profile: Companies with diverse product portfolios and complex distribution networks.

• Challenges: Demand forecasting, inventory optimization, and promotional planning.

• Opportunity: Showcase how ketteQ + Salesforce helps achieve visibility, reduce waste, and meet consumer expectations.

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• Food and Beverage

• Profile: Businesses managing perishable inventory and regulatory compliance.

• Challenges: Short shelf life, fluctuating demand, and seasonal trends.

• Opportunity: Highlight how adaptive planning reduces spoilage, optimizes production schedules, and supports rapid response.

• High Tech and Consumer Electronics

• Profile: Organizations navigating fast product cycles and global supply chains.

• Challenges: Demand volatility, supplier management, and product obsolescence.

• Opportunity: Emphasize how ketteQ enables precise forecasting and streamlined collaboration with suppliers and manufacturers.

• Industrial Equipment

• Profile: Companies dealing with long lead times and complex parts management.

• Challenges: Inventory planning, aftermarket services, and cost control.

• Opportunity: Illustrate how ketteQ improves inventory efficiency and service-level agreements.

• Semiconductor

• Profile: High-capital businesses with intricate production and demand variability

• Challenges: Supply constraints, high demand fluctuations, and lengthy production cycles.

• Opportunity: Position ketteQ as a solution for optimizing capacity utilization and meeting dynamic market needs.

• Life Sciences and Pharmaceutical

• Profile: Organizations bound by stringent regulatory requirements and patient-centric supply chains

• Challenges: Compliance, cold chain logistics, and demand accuracy.

• Opportunity: Showcase how ketteQ ensures compliance while improving demand planning and minimizing stockouts.

What to Look for in Your Accounts

When evaluating your accounts for fit with ketteQ’s ICP, prioritize those that:

   •   Have complex supply chain challenges: Accounts grappling with demand-supply imbalances, excessive inventory costs, or inefficiencies in forecasting.

   •   Value innovation and agility: Companies looking to modernize their supply chain processes and leverage advanced analytics.

   •   Are undergoing a digital transformation: Organizations already investing in Salesforce and looking for complementary solutions to amplify value.   •   Are undergoing digital transformation: Organizations already investing in Salesforce and looking for complementary solutions to amplify value.

   •   Operate globally or across regions: Businesses requiring unified visibility and collaboration across multiple markets or manufacturing locations.

Your Simple Pursuit Plan

1. Review your accounts and identify the ones that match the ketteQ ICP.

2. Contact ketteQ’s supply chain experts

3. Collaborate on a pursuit plan

4. Introduce ketteQ to your account  

By identifying your target accounts and working with the ketteQ team, you can focus your efforts where they matter most—on high-potential accounts that will benefit from adaptive supply chain planning solutions.  from adaptive supply chain planning solutions.  

Get started today!