Why supply chain solutions investments are stealing the spotlight from CRM

As businesses face growing market volatility and disruptions, supply chain planning has become a critical investment priority—often surpassing even customer relationship management (CRM) systems. This shift presents a valuable opportunity for you to introduce the ketteQ + Salesforce Adaptive Supply Chain Planning solution, built natively on Salesforce, to your new and existing accounts.

Why Supply Chain Planning Is Taking Priority

Recent disruptions—geopolitical tensions, dock worker strikes, labor shortages, and fluctuating demand—have revealed weaknesses in even the most established supply chains. While CRM remains essential for managing customer relationships, many executives recognize that a resilient supply chain is the foundation of business success and that adaptive AI-based supply chain planning solutions can unlock significant financial and operational value.supply chain planning solutions can unlock significant financial and operational value.

Executives are prioritizing supply chain solutions that:

• React instantly to changing conditions through real-time scenario planning.

• Bridge silos between sales, operations, and finance for better collaboration.

• Deliver rapid ROI with faster implementation compared to CRM upgrades.

The Greenery: A Success Story

A great example of this shift is The Greenery, a fresh produce distributor. Rather than deploying a traditional CRM, The Greenery prioritized supply chain planning, choosing ketteQ as its first Salesforce app.ketteQ as its first Salesforce app.

By adopting ketteQ, The Greenery was able to:

• Address inefficiencies and waste caused by forecast inaccuracies.

• Improve inventory visibility and operational responsiveness.

• Build a foundation for future Salesforce expansion.

This highlights how you can engage new accounts by positioning ketteQ as a solution to pressing supply chain challenges. For The Greenery, ketteQ unlocked immediate value, solidifying Salesforce’s role as a trusted partner. Read the full Greenery win story here.  

Opportunities for Salesforce AEs

The growing emphasis on supply chain planning creates opportunities for Salesforce AEs to:

• Engage New Accounts
  The Greenery’s story showcases how ketteQ can serve as an entry point into new accounts, solving immediate supply chain challenges and paving the way for broader Salesforce adoption. ‍
• ‍Deepen Existing Relationships
  Current Salesforce customers can expand their use of the platform with ketteQ, addressing challenges beyond CRM to drive financial and operational results.
• Leverage Familiarity
  Built natively on Salesforce, ketteQ integrates seamlessly, requiring no additional infrastructure. Its familiar interface accelerates adoption and demonstrates the power of Salesforce in new areas.
• Capture Value Across Departments
  By aligning sales, operations, and finance, ketteQ unlocks measurable value across an organization, enhancing decision-making and operational resilience.
• Capitalize on Urgency
  With supply chain planning as a top priority, you can position ketteQ as the solution to urgent business challenges, fostering trust and long-term relationships.

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Why ketteQ?

ketteQ’s patent-pending PolymatiQ™ solver and adaptive planning capabilities set it apart from traditional, rigid systems. It delivers:

• Dynamic scenario modeling: Run thousands of simulations to explore every possibility.

• Faster time-to-value: Implement in months, not years, with measurable ROI.

• Enhanced collaboration: Unite sales, operations, and finance for seamless planning.

For Salesforce AEs, ketteQ is more than just a product—it’s a gateway to delivering financial and operational value to their clients while expanding their influence within accounts.

Getting Started

The ketteQ team of supply chain experts are eager to work with you to identify supply chain planning solution opportunities. All you need to do to get started identifying is to follow these simple steps:

1. Contact ketteQ to discuss your accounts

2. Identify accounts that could benefit from the ketteQ + Salesforce solutions

3. Introduce ketteQ to your accounts  

4. ketteQ will do all the heavy lifting, from presentations and demos to business case development, to allow you to focus on other priorities.

Final Thought

The rise of supply chain planning as a top investment priority reflects a fundamental shift in business strategy. This is an opportunity for you to partner with ketteQ to lead impactful conversations, engage new accounts like The Greenery, and expand relationships with existing customers.

By introducing ketteQ, you can help clients achieve maximum operational and financial performance while securing their own role as trusted advisors in a rapidly changing landscape.

Get started now.