Blending Beauty and Precision: How Cosmetica Labs Transformed Supply Chain Planning with ketteQ
How adaptive planning fueled success for cosmetics manufacturer
The Background
Toronto-based Cosmetica Labs, a $100M contract manufacturer of cosmetics, partners with top-tier OEMs such as L'Oréal, Unilever, and Estée Lauder. Renowned for its expertise in new product launches, Cosmetica requires advanced Bill of Material (BOM) management and adaptive supply chain planning to navigate the unpredictable nature of demand and supply inherent to their business.
The Opportunity
With guidance from Genpact, a global professional services company with deep supply chain expertise, Cosmetica Labs sought a modern and adaptive supply chain solution that would align its manufacturing processes with sales cycles to enhance efficiency and collaboration. A Salesforce-native platform emerged as the ideal choice, enabling seamless integration and coordination. Cosmetica evaluated several solutions, including Kinaxis—the COO’s previous choice at another company—before discovering ketteQ.
The Win
ketteQ worked hand-in-hand with Cosmetica's supply chain and IT teams, ensuring the value proposition was attractive and the solution met the company’s unique needs. COO Randy Auld played a pivotal role in championing the selection process, ultimately choosing ketteQ over Kinaxis for its ability to provide adaptive planning capabilities far surpassing legacy systems.
The initial implementation was a big success, providing Cosmetica Labs with adaptive supply chain planning that empowered them to confidently manage the uncertainties of new product demand and material supply. This solution enabled predictable production and delivery schedules, which are critical for driving OEM revenue growth strategies.
Building on this success, future phases will introduce capacity planning, demand sensing with retail sales data, and supplier inventory planning—enhancements that will further streamline operations and increase Salesforce seats and solutions, delivering even greater value to the business.
The Results
- Quota Credit
Salesforce AEs earned quota credit effortlessly, with ketteQ doing all of the heavy lifting.
- Speed
The deal closed within six months, driven by a compelling business case.
- Simplicity
With ketteQ driving all the demos, meetings, and proposals that led to the win and contracts, the Salesforce account owner had a great partner and time leverage.
- Growth Potential
Expanded use cases will add new Salesforce licenses and solutions, further driving revenue.
Why This Matters
This win highlights how ketteQ enables Salesforce AEs to achieve quick wins with minimal effort while delivering transformative value to their accounts. Cosmetica Labs’ success highlights the power of Salesforce-native solutions like ketteQ in solving complex supply chain challenges.
Takeaway for Salesforce AEs: Spot a supply chain need in your accounts? Bring ketteQ into the conversation, and let their expertise drive the opportunity home. Get started now.
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